| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-502-046 | BMWFilms | Moon, Youngme;Herman, Kerry | Marketing | Intergrated Marketing Communication( IBM5578 ) |
| 2 | 9-505-038 | Product Team Cialis: Getting Ready to Market | Ofek, Elie | Marketing | Intergrated Marketing Communication( IBM5578 ) |
| 3 | 9-508-047 | Dove: Evolution of a Brand | Deighton, John | Marketing | Intergrated Marketing Communication( IBM5578 ) |
| 4 | 9-512-077 | The New York Times Paywall | Kumar, Vineet;Anand, Bharat N.;Gupta, Sunil;Oberholzer-Gee, Felix | Marketing | Intergrated Marketing Communication( IBM5578 ) |
| 5 | 9-517-115 | Predicting Consumer Tastes with Big Data at Gap | Israeli, Ayelet;Avery, Jill | Marketing | Intergrated Marketing Communication( IBM5578 ) |
| 6 | 9-715-457 | Comcast Corporation | Gupta, Sunil;McGee, Henry W.;Oberholzer-Gee, Felix;Rodriguez, Margaret | Other | Intergrated Marketing Communication( IBM5578 ) |